Prepare the sauce: Blend the tomatoes, bell pepper, and part of the onion. Heat oil in a large pot and sauté the remaining onion until golden. Add the tomato paste and cook for a few minutes.
Add the spices: Add the blended tomato mixture, chili peppers, thyme, paprika, and bay leaves. Let the sauce simmer for 15 minutes over medium heat until it reduces slightly.
Cook the rice: Rinse the rice to remove excess starch, then add it to the sauce. Mix well to coat each grain of rice in the sauce.
Final cooking: Add the chicken broth, cover, and cook over low heat for about 20-25 minutes, until the rice is cooked and has absorbed all the liquid.
Serve: Stir the rice, adjust seasoning if necessary, and serve hot, accompanied by grilled chicken, fish, or vegetables.
Jollof Rice is a convivial dish, often served at large celebrations or family gatherings, with a variety of accompaniments depending on the region.